growifymarketing.com
Brand Guidelines & Design System
The complete reference for how Growify Marketing looks, speaks, and behaves across all touchpoints.
Prepared by Hive Creative Media
© 2026 Growify Marketing. All rights reserved.
Modern marketing for brands that ship.
01 — Brand Overview
Who we are.
We design, build, and operate the marketing systems behind ambitious brands. Brand strategy, daily SEO, AEO, paid media, and the custom agents in between.
We work as partners.
Long relationships beat short ones, every time. We invest like the partner we would want.
Strategy first. Tools second.
Understanding the business is the work. The rest is tactics. Modern tools serve the work.
Selective by design.
We pick partners we'd choose to work with for years. Fit matters. Fewer relationships, deeper.
Built on our terms.
A modern agency doesn't have to repeat old mistakes. We set the rules of how we engage and we keep them.
A few rules we won't bend.
Saying these out loud means we have to live by them. That's the point.
Proposals from your data.
Every proposal is built from your data, your funnel and your last 90 days, written from scratch each time. Templates with a logo swap are someone else.
We won't sell what we'd outsource.
If a piece of the work would land with a freelancer we've never met, we'll tell you and help you find one. We don't hide handoffs in a retainer.
You keep the artefacts.
Brand books, dashboards, prompts, playbooks, source files. Yours from day one. No platform that holds your work hostage when the engagement ends.
If we can't measure it, we won't promise it.
Every engagement starts with a defined success metric. If we can't agree on one, we'll say so before we sign anything.
Four habits we keep across every engagement.
Most agencies sell the slide deck. We sell the work behind it. Here is how that shows up across a real engagement.
Brief before blueprint.
We start by understanding what is actually broken: a leak in the funnel, a content engine that stalled, a CRM nobody trusts. The pitch comes after that work.
Senior on the work.
The person who scopes is the person who builds. The work stays with that person end to end, with no handoffs through a junior or a project manager translating between you and someone you have never met.
Tools where they earn it.
Agents and automation when they save real hours and stand up to scrutiny. Manual where judgment matters more than throughput. The tool serves the work.
Proof on handover.
Every engagement ends with documentation: what we did, what worked, what we would change. You leave with the artefacts, the source files and the playbooks.
Tone of Voice
Direct and results-focused — say more with less
Confident without arrogance
Human and personable, never corporate
Technical when needed, always accessible
Brand Personality
2×
average organic traffic growth delivered for clients in the first 90 days.
02 — Logo System
Logo system.
Growify's visual identity uses three logo configurations. Choose based on context and available space.
Clear Space
GGGGMinimum clear space equal to the width of the leaf motif on all sides.
Minimum Size
24px digital
10mm print
24px height for digital. 10mm height for print.
✓ Do
- —Use the black version on white and light backgrounds
- —Use the white version on dark (#0A1024) backgrounds
- —Use the full-colour version sparingly for brand moments
- —Maintain clear space at all times
✕Don't
- —Recolour the mark — green is non-negotiable
- —Use the motif without the wordmark on first brand contact
- —Place on busy or low-contrast backgrounds
- —Stretch, skew, or rotate the logo
03 — Colour Palette
Colour palette.
A focused palette built on Electric Blue, off-black, and clean off-white — with blue tints and muted greys for hierarchy and depth.
Electric Blue
Primary brand accent. CTAs, highlights, active states, and the brand mark.
Off Black
Primary dark surface. Sidebar, headers, dark sections, and high-contrast backgrounds.
Dark Navy
Secondary dark surface. Used for layered dark UI and hover states.
Off-White
Page background. Clean base for all light-mode content.
Full Palette
Page backgrounds
Card surfaces
Primary accent
Dark surfaces
Body text
Muted text
Styling Notes
Card borders
Accent top border
Glass / overlay
04 — Typography
Typography.
Two typefaces. Funnel Display for presence and authority. Google Sans for clarity and readability.
Heading Typeface
Ag
Funnel Display
All headings (H1–H6), display text, stats, and large typographic elements. Always sentence case.
Body Typeface
Ag
Google Sans
Body copy, UI labels, captions, and all running text. Full stops in bullets. No full stops in headings or CTAs.
Type Scale
Display
64px
/72px
Display
H1
48px
/56px
H1
H2
36px
/44px
H2
H3
28px
/36px
H3
H4
22px
/30px
H4
Body LG
18px
/28px
Body LG
Body MD
16px
/24px
Body MD
Body SM
14px
/20px
Body SM
Label
12px
/16px
Label
Case
Headings always sentence case. Never title case or all-caps.
Punctuation
No full stops in headings, taglines, or CTAs. Full stops in body and bullets.
Stats
Large numbers use Funnel Display Bold. Supporting label in Google Sans Regular.
Pills
Short and outcome-focused. Google Sans Regular. Never jargon-heavy.
05 — UI Components
UI components.
Core interactive components used across all Growify digital touchpoints.
Buttons
Primary
Secondary
Text Link
On dark
Pills & Labels
Cards
Daily SEO & AEO
Systematic content production and answer-engine optimisation that compounds over time.
With accent border
Two-pixel top border in Electric Blue. Used for featured or highlighted content.
Dark card
On dark background (#0a1024). Use sparingly for emphasis or contrast sections.
Stats & Numbers
2×
average organic traffic growth in the first 90 days
90 days
to measurable results with our systems-led approach
One system.
Brand, SEO, paid, and AI — all connected
06 — Brand Applications
In the wild.
How the Growify brand shows up across digital and collateral touchpoints.
Digital — Web
Modern marketing for brands that ship.
We design, build, and operate the marketing systems behind ambitious brands — brand strategy, SEO, AEO, paid media, and the custom agents in between.
Social — Post Templates (1:1)
“Growify doubled our organic traffic in 90 days.”
Jane Cooper
Head of Growth at 3XD
2×
organic traffic growth.
growifymarketing.com
Marketing that ships.
Systems-driven growth for ambitious brands.
growifymarketing.com
Full-stack marketing for brands that ship.
Brand, SEO, paid, and AI — all in one system.
growifymarketing.com
1:1 format for LinkedIn and Instagram. More templates to follow.
Email Signature
Name Surname
Job Title · Growify Marketing
hello@growifymarketing.com
growifymarketing.com
Electric Blue left border. No logo in signature unless explicitly requested.
07 — Contact & Assets
Questions?
For brand usage questions or asset requests, contact the Growify team or reach out to the creative team at Hive Creative Media.
Creative Team
Hive Creative Media
Brand design & codex
Usage Rights
This brand system is the property of Growify Marketing. All rights reserved.
Approved partners and vendors may use brand assets only as specified in their engagement agreement.
Unapproved use, modification, or reproduction of brand assets is strictly prohibited.
For licensing enquiries, contact the Growify Marketing team directly.
Version History
Initial release — core brand system
2026
Brand Codex v1.0
© 2026 Growify Marketing. Designed by Hive Creative Media.